Rocket Lab completed its 18th launch of the year on Thursday morning, deploying a satellite for an undisclosed commercial client. The mission, dubbed “Follow My Speed,” marks a milestone for the company, solidifying its position as the leading provider of small satellite launch services.
Quick Turnaround & Record-Breaking Performance
The launch, which took place at 7:43 a.m. EST (12:43 GMT) from Rocket Lab’s New Zealand facility, was announced just hours before liftoff. This rapid announcement highlights the company’s operational agility and responsiveness to customer needs. According to Rocket Lab, this launch brings their mission success rate to 100% for 2024, with Electron becoming the most frequently flown orbital small launch vehicle globally.
Hybrid Launch Program
Of the 18 launches this year, 15 have been orbital deployments, while the remaining three were suborbital tests using HASTE. HASTE, a modified version of the 59-foot-tall Electron rocket, allows customers to evaluate hypersonic technologies in near-space conditions. This hybrid approach allows Rocket Lab to cater to a wider range of client requirements, from standard satellite deployment to specialized testing services.
Secrecy & Commercial Implications
Details about the “Follow My Speed” mission remain scarce. Rocket Lab has only stated that the launch involved deploying a single satellite for a “confidential commercial customer.” This secrecy is common in the space industry, often driven by competitive pressures or sensitive payloads.
The growing demand for small satellite launches underscores the increasing commercialization of space. Companies and governments alike are relying on cost-effective, dedicated launch services for applications ranging from Earth observation to secure communications.
Rocket Lab’s ability to execute rapid, reliable launches while maintaining client confidentiality positions it as a key player in this evolving market.
The company’s success in 2024 highlights the rising prominence of small satellite constellations and the need for dedicated launch providers that can deliver both performance and discretion.
